The One Where Writing Became a Team Sport

Your team's best ideas? Stuck in Slack threads. Your biggest lessons? Buried in emails. Most startups treat writing as a 'marketing thing', and that's exactly why no one's paying attention to them.

In this episode, we're getting real about:

• Why your startup is invisible: If no one on your team is writing, you're not just quiet. You're forgettable.
• The pushback problem: What we heard from our team (and how we got them to care about writing anyway).
• Building a writing culture that sticks: From leaderboards to Notion dashboards, here's what actually works.
• The ROI of putting words out there: It's not about traffic. It's about hiring, media, and momentum.
• How to start today: Yes, even if your team says they're 'not writers.'

If your startup has smart people but no one's ever heard of you, this episode's your playbook.