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EPISODE 005 · Marketers

The One Where Your Campaigns Stop Sucking

For: Marketers posting and sending newsletters, but not running real campaigns.

12 min · 11 Mar 2025 · Campaigns

So, you think you're running campaigns? Spoiler alert: if you're just posting tweets and sending newsletters, you're not. A real marketing campaign is structured, purposeful, and data-driven. In this episode, we're breaking down:

  • What a campaign really is (and what it's not): It's more than a list of tasks. It's a strategic initiative with clear goals and ownership.
  • Common mistakes marketers make: Random content, no strategy, no goals. Sound familiar? We've all been there, but it's time to do better.
  • How to run an effective campaign: From the GACCS framework to execution and iteration, we'll walk you through every step.
  • What makes campaigns pop: Hint, it's all about creativity, data, and smart execution.

More to start with.

  1. Ep. 001

    The One With The First Marketing Hire

    For: Founders hiring their first marketer: growth, content or analytics first?

    12 min · Hiring · Growth

  2. Ep. 003

    The One Where Positioning Makes All The Difference

    For: Anyone whose great product keeps fading into the background.

    14 min · Brand