All episodes
EPISODE 005 · Marketers
The One Where Your Campaigns Stop Sucking
For: Marketers posting and sending newsletters, but not running real campaigns.
12 min · 11 Mar 2025 · Campaigns
So, you think you're running campaigns? Spoiler alert: if you're just posting tweets and sending newsletters, you're not. A real marketing campaign is structured, purposeful, and data-driven. In this episode, we're breaking down:
- What a campaign really is (and what it's not): It's more than a list of tasks. It's a strategic initiative with clear goals and ownership.
- Common mistakes marketers make: Random content, no strategy, no goals. Sound familiar? We've all been there, but it's time to do better.
- How to run an effective campaign: From the GACCS framework to execution and iteration, we'll walk you through every step.
- What makes campaigns pop: Hint, it's all about creativity, data, and smart execution.
More to start with.
Ep. 001
The One With The First Marketing Hire
For: Founders hiring their first marketer: growth, content or analytics first?
12 min · Hiring · Growth
Ep. 003
The One Where Positioning Makes All The Difference
For: Anyone whose great product keeps fading into the background.
14 min · Brand