For startups, with or without a marketer

Stop posting because it’s Tuesday.

The Co. is a team built on a brain that knows your business, so every piece comes from your positioning, your customer and your voice. It spots, it creates, it plans. You say yes.

Built by two marketing engineers who’ve run this for startups.

Colette

copy · has an idea

1 idea waiting

You shipped 14 things last month. Nobody outside the team knows.

GitHub · releasesLinear · changelog

Most of it never got announced. Say yes and I'll update your site (changelog, refreshed product page), write the launch email, and brief Cleo on the visuals.

After your yes
ChangelogLaunch emailLinkedIn postVisuals
you approve the idea. co. does the rest.

01 · Sound familiar?

So much to make.
So little sense of what matters.

Biggest release this year1
Public API
Announced: 1 Slack message

Your best release this year got one Slack message.

Mon12
Tue13
Wed14
Thu15
Fri16
09:00Post something
anything. what though?

You're posting because it's Tuesday, not because it's worth saying.

Marketing strategy 2026
Last opened 6 months ago

The strategy doc is great. Nobody opened it again.

02 · Meet the Co.

The team behind the work.

They read what you already have, suggest what to do, and do it. You approve the idea.

Colette

copy

Finds the idea, then writes it wherever it needs to live.

Cosmo

data

Reads the numbers and tells you what to try next.

Cleo

design

Designs the pages, posts and campaigns. Brand intact.

The brain

Every piece starts from your business.

Short docs the whole team reads from, built around you.
No playbook, no piece.

PositioningMessagingICPVoiceDesign systemOne playbook per format
  1. Spots
  2. Creates
  3. Plans
  4. You say yes
  5. Learns
See how it works

03 · A Monday with the Co.

7 hours of marketing. 22 minutes of you.

Here is what a Monday looks like when Co. runs the marketing for a tech startup.

08:30

Co. reads last week's numbers.

YouRead it with your coffee.
10:30

A feature update gets flagged.

YouSay yes.
12:00

Your founder post gets a sharper hook.

YouPick one.
14:00

The visuals are done.

YouNothing.

That's one Monday.
Imagine the week.

Sisters first. Marketing engineers second.

We built a full collective, then rebuilt it with AI and learned to engineer the marketing. That's the Co. We still check everything it makes.

Who we are
Swann and Roxy

Your first idea is waiting.

Tell the Co. about your business. It comes back with ideas you can say yes to.

Get started