Hacking APIs
Audience experienceDeveloper community
An experience designed around developers, so the community felt like theirs.
Not done at “done.”Made with love,
Made with love,
then made better.
Here’s some of our pre-Co. era: the projects that taught us what we do now. We built something good, shipped it, then went back and made it better. That second pass is the part clients came back for.
Live · Audit in progress
They came back for seconds.
Brand foundationsStoryWebsiteMarketing ops
Naftiko: we built their brand foundations, story and website. A year later, they asked us back for an audit.
Visit naftiko.io →
Year one
We ran their brand, story and messaging workshops, launched the website and set up their ops tools.
A year later Now
They asked us back for an audit, and we are sharing our recommendations.
Next
Next, we build their Co. marketing engine.
Past work
Monthly retainerMarketing,
Marketing,
end to end.
BrandWebsiteContentGrowthMarketing ops
apidays: a brand, a digital home and a marketing team behind the events that bring the API world together.
Visit apidays.global →01
Brand and site
- New brand.
- Site from manual to automated, clean and organised.
02
Content
- Less is more: quality over volume.
- New formats tested.
- Better teaser videos.
- YouTube channel optimised.
03
Growth
- FOMO pricing and campaigns tested.
- Sponsor banners built for every event.
04
Ops
- New material for sponsors, partners and speakers to push events.
More projects, swipe along
Forget the socks
Tone of voiceCopyBrand personality
A tone of voice with personality, in copy that sounds like a person wrote it.
generationAI
Tone of voiceCampaignsSpeaker buzz
A voice for the brand, campaigns to carry it, and the buzz to get speakers talking.
Grant
MessagingConversion thinkingDesign
Messaging and design shaped around one question: what makes someone act?
3/4
What carries through
The tools have evolved.
The instinct hasn't.
Those projects started with brands, websites and campaigns. Today, we bring that same thinking to AI-powered marketing systems. Not more output, but better ways to get the right work done.
01
Clarify the story
Before anything gets made, we get the message straight. Everything else rests on it.
02
Give the work a purpose
A campaign, a page or a workflow should have a job to do. Not just look busy.
03
Choose the right leverage
Today, that means AI where it earns its keep. Human judgment where it matters most.
Fast, but never quick and dirty.
Every request gets the why, the pushback and the polish. Then we polish again.
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