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EPISODE 003 · Both

The One Where Positioning Makes All The Difference

For: Anyone whose great product keeps fading into the background.

14 min · 23 Jan 2025 · Brand

SpotifyApple Podcasts

Positioning is more than just a tagline. It's your brand's heartbeat. Without a clear position, even the best product fades into the background. In this episode, we dive into:

  • What positioning really is and why it's essential for making your brand stand out in the market.
  • Common founder mistakes, like trying to be everything to everyone, and why sticking to outdated positioning can hold you back.
  • Ownership of positioning: Why it's not just marketing's job. It's a whole-team effort led by founders.
  • How to run a positioning workshop to refine your brand's focus and ensure alignment across teams.

More to start with.

  1. Ep. 001

    The One With The First Marketing Hire

    For: Founders hiring their first marketer: growth, content or analytics first?

    12 min · Hiring · Growth

  2. Ep. 005

    The One Where Your Campaigns Stop Sucking

    For: Marketers posting and sending newsletters, but not running real campaigns.

    12 min · Campaigns

  3. Ep. 006

    The One Where Your Content Gets a Reality Check

    For: Teams doing all the content and still hearing crickets.

    13 min · Brand · Growth