EPISODE 008 · Founders
The One Where the Job Post Writes Itself
For: Founders writing a marketing job post top talent actually wants.
9 min · 5 Aug 2025 · Hiring
Hiring your first marketer? It's not just about salary. Top talent wants autonomy, learning and vision, and they can smell BS from a mile away.
In this episode, we're joined by Stéphanie Rasolofonirina, founder of Mavao and recruiter for top startups. She shares what actually makes a startup attractive to great marketers (spoiler: it's not ping pong tables), including:
- Why your job listing isn't landing: You're describing a role when you should be telling a story.
- What top marketers really want: Remote flexibility, growth, and a culture of experimentation.
- Why founders close the hire: People don't just join companies. They join people.
- How to hire with no marketing team: What to do if you're starting from scratch.
- The hidden costs of hiring: Budgeting for your time, not just salary.
Whether you're a founder hiring your first marketer or a marketer vetting your next role, this episode is packed with practical takeaways.
More to start with.
Ep. 001
The One With The First Marketing Hire
For: Founders hiring their first marketer: growth, content or analytics first?
12 min · Hiring · Growth
Ep. 003
The One Where Positioning Makes All The Difference
For: Anyone whose great product keeps fading into the background.
14 min · Brand
Ep. 005
The One Where Your Campaigns Stop Sucking
For: Marketers posting and sending newsletters, but not running real campaigns.
12 min · Campaigns