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EPISODE 004 · Marketers

The One Where GDPR Gets Sexy

For: Marketers ready to turn GDPR from headache into trust.

14 min · 4 Mar 2025 · Ops

GDPR: a marketer's headache, or secret weapon? GDPR is your chance to build trust, improve data quality, and create a stronger connection with your audience. In this episode, we cover:

  • What GDPR is and why it matters: Hint, it's about more than just compliance. Respecting customer data can give you a competitive edge.
  • Who needs to comply: If you're handling EU citizen data, even if you're not in Europe, this law applies to you.
  • Core principles of GDPR: Consent, transparency, and giving users control over their data.
  • Common mistakes marketers make: From passive consent to ignoring deletion requests, we'll help you avoid the pitfalls.
  • GDPR as an opportunity: Why compliant, clean data can lead to better campaigns and more engaged customers.

More to start with.

  1. Ep. 001

    The One With The First Marketing Hire

    For: Founders hiring their first marketer: growth, content or analytics first?

    12 min · Hiring · Growth

  2. Ep. 003

    The One Where Positioning Makes All The Difference

    For: Anyone whose great product keeps fading into the background.

    14 min · Brand

  3. Ep. 005

    The One Where Your Campaigns Stop Sucking

    For: Marketers posting and sending newsletters, but not running real campaigns.

    12 min · Campaigns