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EPISODE 002 · Marketers

The One Where Data Isn't Everything

For: Marketers tired of justifying their work more than doing it.

10 min · 22 Jan 2025 · Growth · Ops

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Data: the love-hate relationship every marketer knows. Ever feel like you're spending more time justifying your work than actually doing it? In this episode, we break down:

  • Why data often falls short: LinkedIn and Google Ads might not show up in CRM as last-touch, but they're still driving traffic. Why the disconnect?
  • The irony of attribution tools: Leaders want proof but resist investing in tools to get it. Is this skepticism holding marketing back?
  • Gut vs. data: With so much focus on numbers, are marketers losing trust in their instincts?
  • Challenges of data-driven campaigns: From measuring brand awareness to GDPR's impact, we question the real meaning of 'data-driven marketer' today.

More to start with.

  1. Ep. 001

    The One With The First Marketing Hire

    For: Founders hiring their first marketer: growth, content or analytics first?

    12 min · Hiring · Growth

  2. Ep. 003

    The One Where Positioning Makes All The Difference

    For: Anyone whose great product keeps fading into the background.

    14 min · Brand

  3. Ep. 005

    The One Where Your Campaigns Stop Sucking

    For: Marketers posting and sending newsletters, but not running real campaigns.

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